Work Experience

Leading end-to-end product management at Aseel, owning the full product lifecycle from UX research and experience design through cross-functional delivery, aligning engineering, design, and business stakeholders to ship high-quality product outcomes in a hybrid environment.

Founded and lead Bibin, a triannual photography magazine bridging contemporary and fine art photography with interdisciplinary perspectives spanning philosophy, psychology, and literature — overseeing editorial vision, content strategy, digital production, and a distributed team of contributors across multiple countries.

Drove product strategy and design direction for blissio.ai, shaping the product vision and leading execution across a remote-first team to deliver a focused, user-centered experience.

Led product strategy and execution across Aseel's platform suite, directing cross-functional teams to define requirements, manage the product roadmap, and ship key initiatives including DirectAid — a humanitarian e-commerce product enabling emergency aid package purchases and peer-to-peer fundraising for beneficiaries.

Directed creative strategy and execution across product design, branding, and marketing for Aseel, leading a multidisciplinary team of designers and content creators to build a cohesive visual identity and drive measurable growth in brand recognition and audience engagement.

Directed creative output and brand consistency across Aseel's digital touchpoints, leading design initiatives remotely and ensuring a unified visual language across all product and marketing surfaces.

Led marketing strategy and operations at Awal, overseeing social media campaigns, budget management, and cross-functional coordination while launching flagship campaigns that boosted sales by up to 15% and earned coverage across more than 20 national and international media outlets.

Reported, wrote, and published daily news stories across a range of topics, combining on-the-ground reporting, source interviews, and in-depth fact-checking to deliver accurate and balanced coverage — while also contributing original photography and translating content between Farsi and English to extend the platform's reach to broader audiences.

Produced end-to-end video and written content for Awal, handling everything from story development and scriptwriting to on-location photography, videography, interviews, and post-production editing.